GLOBALBROADCASTCENTER

IFA video material for journalists available at the IFA Global Broadcast Center

IFA 2022 is the world’s most important trade show for consumer and home electronics, which will open its doors physically in a known size for the first time since the beginning of the pandemic. It offers a unique opportunity to restart the global industry ahead of the most important season for international retail.
From September 2nd to September 6th, outstanding brands and upcoming start-ups will showcase their novelties, trends and highlights at the Berlin exhibition grounds.
“IFA will be even stronger when it returns in September. Our preparations are well under way. The market’s expectations are high. As the world’s leading trade fair for consumer and home electronics, we are ready to give the industry the right platform for reopening business “, said Martin Ecknig, CEO of Messe Berlin GmbH.

The world’s largest retailers and trade groups are getting ready for IFA 2022 in Berlin. This will be their first opportunity to fully engage with brands and manufacturers in the consumer and home electronics industry. That’s because the show combines b2b and b2c elements: a unique opportunity to present products and brands in front of industry experts, but also consumers in an appealing way. A wave of innovation meets the needs of the post-pandemic future.