IFA B-RollShow Areas


IFA is the global meeting place for everything audio. Whether it's showcasing the next best products in the space, or looking into the future of features like noise-cancelling, true wireless, and spatial audio, the event is where you find the cutting edge of audio. Past exhibitors include Audio-Technica, Audioblock, Jabra, JVC Kenwood, Nubert, Sudio and Urbanista.

Computing & Gaming

Computer games are advancing at a dizzying rate, moving from a niche concern into a dominant form of entertainment. IFA will be shining a spotlight on this burgeoning world. In previous years, we’ve seen Microsoft, Lenovo, Asus, Acer, Logitech, AVM, TPLink, Western Digital, Intenso and Belkin showcase their latest products and innovations.

Communication & Connectivity

Communication and connectivity are what holds the world together, and is a key focus for IFA. Exhibitors that have participated in the past include Samsung Mobile, Sony Mobile, Huawei and Deutsche Telekom.

Fitness & Digital Health

The market for fitness and health tech is growing exponentially. Brands that have showcased their products at IFA in the past include Fitbit, Garmin, Amazfit, Therabody, and Smart Medical Device. Expect even more this year.

Home & Entertainment

Home entertainment keeps on getting more impressive — and you can discover what’s next for your living room. Previously, global market leaders in consumer electronics such as LG, Samsung, Sony, Panasonic, and Philips have displayed their latest innovations, as well as international distributors, specialised companies, accessories brands, and retailers.

Household Appliances

IFA in Berlin is the ultimate platform for the household appliance industry. Major brands such as BSH, Electrolux, Haier, Grundig, JURA, Liebherr and Miele have showcased the products transforming our homes.

Sustainability Village

This year, IFA is launching a sustainability zone. This is powered by our own onsite “mend and repair shop,” run by volunteers, which aims to tackle e-waste. On top of this, we’re running a series of workshops and sessions on sustainability best practices, as well as networking events focused on connecting sustainability leaders with the wider IFA community. Highlight your brand's green initiatives in this fresh zone for 2024

Robotics Hub

How will the latest advancements in robotics impact our homes? Come to IFA to find out! This year we are curating the House of Robots so that attendees can gain first-hand insight into how robotics will alter the way we live. Plus, don't miss the chance to meet the finest robots of 2024!
This will allow attendees to test out some of the most technologically-advanced and breathtaking robots in the world.