Title: IFA 2022

Story: First Press Day - Opening Press Conference, Siemens
Date: 31.08.2022

Location: ICC Berlin, Germany

Duration: 22:32



Shotlist


00:00 - Impressions of City Cube

00:22 - Opening Press Conference Impressions

02:38 - Interview - Kai Mangelberger, Director IFA 2022

02:41 - What Highlights do we expect this year?

02:51 - What are the expectations of Messe Berlin?

03:06 - Was it a big challenge to be back after 2 years?

03:32 - How significant are conventions and events like IFAnext for the IFA?

03:51 - What are the plans for IFA in the future?

04:07 - What are the big trends and topics this year?

04:38 - What are your feelings today?

05:03 - Interview - Sarah Warnecke, Managing Director, gfu Consumer & Home Electronics GmbH

05:06 - Why is the return of a full-sized IFA so important?

05:29 - What challenges did you have concerning implementation during the pandemic situation?

06:17 - How did you handle it?

06:36 - What expectations do you have for the market development this year? What product has particularly success?

07:30 - How do you think the market will continue developing?

08:58 - How does the IFA deal with the main topic sustainability?

09:43 - How do you see the future of trade fairs or IFA?

10:46 - Impressions of Siemens booth

14:27 - Interview - Michael Mehnert, CEO, Siemens Hausgeräte

14:30 - What are the trending topics for Siemens?

15:22 - What are the benefits for the consumer?

16:27 - How does the consumer utilize the smart technology?

17:10 - After 2 years of the pandemic, how do you perceive the changes in consumer interests?

18:16 - Sustainability and energy efficiency is a big topic lately, how does Siemens deal with it?

18:45 - Do you have an example?

19:47 - What are the highlights this year at Siemens?

22:32 - END