Title: IFA 2022

Story: Miele, Siemens, Haier
Date: 03.09.2022

Location: ICC Berlin, Germany

Duration: 24:42



Shotlist


00:00 - Impressions of Miele booth and products

04:32 - Interview Matthias Frankewitsch, Miele

04:35 - What are the new features of Miele's washing machines?

05:25 - Can you update your old washing machines or which products can us ethe new function?

05:45 - Do the customer demands sustainable and energy effcient products?

06:38 - How much energy can the consumer save?

07:03 - Do you feel that consumer demand for home appliances is greater than for Entertainment? How do you deal with this?

07:30 - How the connection between washing machine and mobile phone works..

10:09 - Close-Ups Mobile phone

10:46 - Miele oven

11:10 - Interview Caroline von der Heyden, Miele

11:13 - What new functions do the oven have?

12:44 - Which benefits do customer have?

13:55 - Which role has the kitchen?

14:50 - How does Miele help customers in their daily lifes?

15:20 - does the customer demands more smart products?

15:50 - Functions of the new oven

17:10 - Impressions of Siemens booth

19:55 - Impressions of Haier and Candy booth

23:01 - Interview Piergiorgio Boonfiglioli

23:04 - What are the highlights of Haier?

23:21 - What do you show at IFA this year?

23:44 - is there some product with a special highlight?

24:05 - How did Smart Home changed in the past year, how do Haier adapt to it?

24:42 - END