Title: IFA 2022 Story: Entrances, Samsung Date: 02.09.2022 Location: ICC Berlin, Germany Duration: 30:14 Shotlist 00:00 - Impressions of Entrances 02:58 - Samsung Booth 06:41 - Interview with Mike Henkelmann, Director Marketing Consumer Electronics, Samsung German Answers 06:43 - What are your expectations for this year's IFA? 07:02 - What is the highlight of this year in the area of TV? 07:31 - Do you feel that consumer demand for home appliances is greater than for Entertainment? How do you deal with this? 08:18 - How important is a TV in smart home? 08:47 - Are there new technologies for TV? 09:50 - How do you deal with the issues of sustainability and energy efficiency? 10:33 - Are there highlights in the gaming section? 11:02 - What new products can we expect from Samsung in the future? English Answers 11:27 - What role does TV play in everyday life? 11:59 - Are there new technologies for TV? 12:19 - What kind of lifestyle do consumers ask for? 12:57 - Impressions of fridge and washing machine XX:XX - Diana Diefenbach, Senior Manager, Techn. Produktmgmt. & Communication, CE - Home Appliances, Samsung German Answers 13:35 - What are the consumer needs and how do you respond to them? 14:09 - How do you deal with the issues of sustainability and energy efficiency? 14:57 - Is there an example for sustainability? 15:37 - When will the featured devices be available? 16:07 - What about Smart Home? 16:37 - What about Smartthings? How can it help with energy efficiency? English Answers 17:12 - What is the trend topic this year? 17:40 - How do you deal with the issues of sustainability and energy efficiency? 18:34 - How much enerrgy can we save? 19:00 - Impressions of Samsung Fold 4 20:50 - Laura Thissen, Head of IM Marketing Communication IT & Mobile Communication, Samsung German Answers 20:53 - What is new in the smartphone section? 21:50 - What is special about Samsung Galaxy Z Fold 4? 22:19 - Why are there foldable cell phones again? 23:02 - Is the trend of the 90s coming back? 23:39 - What about wearables? 23:59 - What are consumers demanding these days? What do they place particular value on? 25:10 - What is the topic this year? 25:56 - Dr. Thorsten Boeker, Director Business Development, Samsung 25:59 - What is so special about Smartthings? 26:27 - Why is the topic "energy efficiency" so important? 27:22 - What does sustainability mean for Samsung? 27:58 - What about Netzero home? 28:50 - What can visitors expect at the Samsung booth? 29:44 - What about artificial intelligence and sustainability? 30:14 - END