Title: IFA 2022

Story: Second Press Day - Berlin Shots, Entrances, Bosch, Beurer
Date: 01.09.2022

Location: ICC Berlin, Germany

Duration: 20:03



Shotlist


00:00 - Impressions of Berlin

03:45 - Several impressions of Entrances

05:08 - Impressions of Bosch booth

07:57 - Interview Harald Friedrich, CEO, Bosch

08:00 - What is the new feature of the washing machine?

08:51 - Do you feel that consumer demand for home appliances is greater than for Entertainment? How do you deal with this?

09:16 - What are the consumer requirements for the washing machine?

10:14 - Why has the frigerator a green frame?

10:31 - How can the consumer save more energy with the product?

10:58 - What about sustainability?

11:32 - What about smart products at Bosch?

12:03 - Is there another new feature or highlight at Bosch?

12:33 - How works the washing machine?

13:52 - Close-Ups Washing machine

14:30 - Impressions of Beurer booth

16:53 - Interview Kerstin Glanzer, Director Marketing, Beurer

16:56 - What is LifePad and how can it help?

17:18 - How does it exactly work?

18:04 - Can I use it with everyone?

18:12 - Do you have another highlights?

19:00 - Do you perceive a change in purchasing behavior on the part of consumers?

19:45 - Close-Ups of the products

20:03 - END