Title: IFA 2020 Story: Entrances with visitors / Safety Concept / Huawei Soundbite and booth Date: 03.09.2020 Location: IFA Berlin, Germany Duration: 15:35 Shotlist 00:00 - Several impressions of Entrance and Safety Concept 02:36 - Openeing Press Conference / Keynote Qualcommm 04:45 - Huawei booth 07:38 - Interview with Walter Ji, President of Europe, Huawei Consumer Business Group 07:41 - "We are proud to be here this year, like we did in the past few years. We had a strong commitment to the IFA. We believe, IFA is a good platform for us to show our innovations to our consumers, to show our commitment to the European market." 08:00 - "This year we use the IFA as a different platform to state our strong commitment to the European market, to our partners including the developers, our Chinese partners, designers etc. And especially our strong commitment to those main consumers who have chosen and trusted our products by bringing our simple AI life strategy which we call 1+8+n product strategy." 08:39 - "Yeah, if you look over there, majorly you can see our '1+8+n product strategy'. 1 is the heart of the strategy, it is the smartphone. Of course the P40 Pro Plus is the best smartphone in the world in terms of camera, in terms of of design, in terms of performance. That is the product I love most. And apart of that the 8 is surrounding the smartphones, which are provided by Huawei. We are talking about PC's, we are taking about wearables and audio systems. That together with the smartphone can support the likes of smart home, smart office, smart traveling, smart entertaining, which are basic requirements for the consumers. And moreover we have the n-strategy which is coming from the supporters which link with our high-link cloud services" 09:47 - "We are feeling very sad for the concentration, the pandemic had been influencing the consumers life in the past few months. So as a tech-company we also say, there is a big change in the behavior. Especially people rely on the smartphone and rely on technology much more than before. I give you one simple statistic: In March in Germany the data traffic reached the peak in the history and ... the traffic increased 80 percent, 90 percent. But especially in our app gallery we saw the app download rate and also the consumers who ...contributed contents has been doubled. By seeing that, we saw people really changed their behavior to overcome the pandemic challenges. As a tech-company we will continue to bring the simplest AI products to the consumers to support their new life." 11:00 - "So 5G majorly will provide a high speed and massive connectivities to consumers. As everybody understand right now, especially during the pandemic situation, people rely on the connectivity much more than before, because they need to keep social distances. They might work remotely at home. Or it relies on tech to keep connected to their friends or their families. So which means, connectivities are crucial to the new life." 11:39 - "As technology developed, people need more technologies and intuition to support the life. But as human beings we want to have a simple life. We rely on technologies, but we don't want it to be so complex. That's why artificial intelligence is so important. How to make the technology and the products understand human behavior and understand human needs, which allows the consumers to enjoy what is an user experience and innovative experience by all this 5G, AI etc." 12:22 - "If you imagine in ten years, or even in five to ten years, even longer, you can imagine that when you come to Berlin and you want to come to IFA. You might not need to have a driver, you might have an automatic car. And when you make a reservation for the hotel or a reservation for the food or whatever, might have to do that automatically. That will make your life much easier. So that's one part. I am talking about traveling, also for entertaining, also for home, or for education. You might have to research and connect all those information and support you to make a decision very easily and so simple as we can. I would say in the coming decade the innovations we got to simplify our life will help the consumers to simply outsource all the basic services and machines, including smartphones, tablets or robots or automotive cars. And people can be more creative to concentrate on how to create, to generate, to be more innovative." 13:51 - "Considering the future decade, we believe technologies will accelerate. As a tech-company we always try our best to innovate and simplify AI life by our 1+8+n strategy. But how to deal with the rest? How to support the consumers? I give a simple example: Nowadays people rely on technology a lot, but it is quite complex to use it. Especially for those people who might not be that much of tech-lovers, but they need to enjoy a simple life. By the simple AI life strategy from Huawei, we want to use connectivities and artificial intelligence to support the consumers, which use all this technology easily. Simple as that it will help the consumer to outsource all of these basic services to those missions. And there can be more focus to be more creative, to be more innovative, to create a better life." 14:57 - "That depends how you ... Indeed, nowadays for the European market 4G connectivities have been good enough. And since this year a ... had to build a 5G network. So, I would say for the early adaptors it is good to buy 5G to enjoy the high-speed, to enjoy the early user case. I think in a coming two or three years, 5G might be more and more mature for the mass market." 15:35 - END