Title: IFA 2020 PreOpening Story: JVC / Kenwood / Beurer Date: 03.09.2020 Location: IFA Berlin, Germany Duration: 11:28 Shotlist 00:00 - Several Impressions JVC / Kenwood booth 01:29 - Hands on "XP-EXT1 headphone" 02:39 - Interview - Ton van Bodegraven, Product Manager Automotive / JVCKENWOOD Europe B.V. 02:42 - "I think the most important part to participate on the IFA is the giving in the presence of the product. So, showing the products to the press in this case, of course invited people, is the most important issue for us. And we do want to show our brand, of course." 03:00 - "We are presenting from the brand JVC. We are are presenting a product called 'XP-EXT1', special headphones. And from the brand of Kenwood we are presenting the 10.1 inch installation for car as well as the dash cam." 03:18 - "Special on the 'XP-EXT1' heaphone is the fact, that it needs to be personalized to your ears. And in general you can say, okay, there is the surround sound. We do have a surround sound, but it is specially adapted to you. That means there is a special recording microphone on the in inside of the headphones, that records the shape of your ear. Everybody has different kind of ears, unfortunately. So it measures the dimension and the depth of your ear. And in order to do that, it actually plays back your sound. So, adjusted to you and not to the general sound." 03:59 - "Okay, well I think it's very important, of course Corona effects everybody. And more and more are people, I'm not saying locked in the house, but are staying at home. And of course at home, you might get bored and then the 'XP-EXT1' is one of the best opportunities to enjoy your home sound. And not only just your music, but also your television. And in additional the big benefit is, that in your house you don't disturb anybody. So if you would play music via your normal speakers, you might disturb your neighbor, your might disturb your wife, your husband, your children but with the XP-EXT1 headset, it actually, the only ones enjoying is yourself and not the neighbors. 04:40 - "Well, the next thing we would present, I suppose, is something ultimate. But nobody knows yet what is the ultimate thing. For you it might be the headset, for me it might be something totally wireless. But I think the most important part is convenience. People are talking about artificial intelligence. We swipe our screens and so I think very important thing is the fact, that we as humans keep feeling comfortable in whatever we do. And that is I think is what the JVC XP-EXT1 really shows. 05:13 - I think also very, very important is XL Field can be used by gamers. People who play video games or any kind of games. It's very important. And they don't want to have disturbances. So a 'XP-EXT1' in that case is the ultimate solution. And it might be the solution for the future as well." 05:33 - Impressions of Beurer booth and Maremed 07:46 - Interview with Marko Buehler, Director, Beurer GmbH 07:49 - "Well, even in Corona times the world keeps on turning and we are still keeping producing innovations, product innovations. And IFA is a good platform to present those innovations to the world and to journalists." 08:04 - Customer requirements and customer behavior really changed during Covid-19 crisis because cocooning, bringing things to home and making a nice home, is a big trend at the moment. So people are buying more well-being devices and even people with chronicle illnesses are taking more care of themselves." 08:26 - "One of our highlights is here, is the Maremed. It is an air humidifier. But not a normal air humidifier, it brings sea climate to your home. So with salt, you put salt inside, like Atlantic sea salt and it is dissolved in the air. And then people who. Have breathing problems, for example asthma patients or little kids, have really a big benefit from breathing the sea climate." 08:52 - "We see a general trend that people buy more products for their home in sense of a cocooning initiative, so making their home really beautiful. So instead of going to a manicure studio, they bring the manicure device to their home and treat themselves. Or instead of flying to your sea holiday, you bring the sea climate to your home." 09:15 - "For further product developments digitalization is a big trend. So, different devices interact with each other. And you can even interact with other people, your friends, your family, or even your doctor to share the data." 09:30 - "The technology of the Maremed device is simulating what happens at the sea. Sunshine, waves and wind, all is happening in this device, UV-lamp and also ionization. And by this method we can dissolve the sea in the air and you can breathe it easily." 09:49 - "It really helps the people, who have problems with breathing to make their breathing process easier: Asthma patients, COPD patients, or little children who have a cough or a common cold." 10:03 - Animation Maremed 11:28 - END