Title: IFA 2020 Story: Neato / Shelly Date: 05.09.2020 Location: IFA Berlin, Germany Duration: 12:25 Shotlist 00:00 - Several Impressions Neato products 00:19 - Interview with Thomas Nedder, CEO, Neato Robotics 00:21 - The media coverage is fantastic and for us this is really importan because we habe a new lineup to introduce now. And the peak season begins from september on onwords christmas sales, black friday and all these precious sale events are happening so utulizing IFA as a launch event for our product is actually fantastic 00:50 - We are in the robots vacuum space. We call it a robot vacuum because its a robot. And neato is company that is 15 years old. Seems like a young company but in the field of robotic its actually quiet a senior company. We launched our first robot about 10 years ago and in 10 years we have created 8 generations of robots. So this is the 8th generation and we launched it here today at IFA. And really important for us is to point out the features. It starts with the shape and that is a so called D-shape. its really easy to discover and why is the D-shape so important? Because it cleans in corners and thats what round robots can not do. And when we look at it it is very obvious, because it has that this super big brush, which actually cleans everywhere and everywhere quite excactly. The shape is important and the next thing is how to navigate, because robots want to do a good job and it is important for us to use a laser as a navigator. So the laser scans the room and creates a map and we use complex algorithms to calculate the perfect match of your home space and then the algorithms to clean the floor. We do not want to loose out any spots and we want to make sure it is very efficient and fast cleaned and with this really big brush and a lot of suction power, we want to make sure it really cleans. You know in corona time people are more sensitive than ever when it comes to a clean home and we see that the run-times of robots have been increasing over 20-30 percent even, that means people are using more robots which is great and we build them to last so we want to make sure they work long and that you are happy with it. Especially when you have pets for example with hair. We have special brushes you can use, we have special pet-modes you can switch on so the robots makes sure that it really picks up all these hairs. The dust bin is really important so that it can collect a large number of dust. So we have the largest dust-bin in the industry. 0,7 liters so you can clean a lot until it is full and then it is easy to empty. 03:33 - Our founders had a dream to actually create a robot that peforms household chores like a human being, to free them from let us say unhappy work of cleaning the house and i think that is something that a lot of companies are working on but the robotic part is really the artificial intelligence 'the learning' so that the robot itself understands, there are changes in the house right? Furniture is moving from left to right, people are moving around, your pets are here or there and we want to make sure the robot does not fall down the stairs for example or does not damage you precious furniture or it never runs over your precious pets, my wife would kill me right, if that would happen. All that is really important, these are the features that are there. Artificial inteligence, as I said the robotic part is important we control our robots through the app. We were the first to introduce an app-controlled robot through WIFI and you can schedule your robot, you can also connect it to your home network, to your google or alexa speaker and you can basically create zones and tell them: "hey, just clean the bathroom" and it would go and clean the bathroom and if you have areas that you do not want the robot to go you draw lines and it would not touch it. So there are lots of features and we have the update oppertunities, so not only that the robot itself learns but we can send continiously updates that the robot gets smarter over time. So that you can enjoy also not only now but also in the future. 05:16 - The markets for robotics are extremly strong increasing which is a little bit unique in this consumers space. We are really happy. We see double-digit growth rate every year and also the avarage sales price is going up and even this year with cornoa impact we see that the market is still growing and in 2017 roughly 7,3 mio unites were shipped and this year we estimate over 12 mio unites to be shipped to the market and the value of the global market for robotic vakuums in this year is about 2 bio and magazines and GfK think in 2025 it will go up until 6 bio dollars which is huge, right? and the trade is happy, they offer more and more chaff-spaces for the robots and people have a choice and we want to make sure that we have the absolut topnotch product and the new D-10 we call the ultimate cleaning machine. We hope you love it and you take it home and you enjoy it. 06:21 - Close Ups 06:40 - Several shots of Shelly / Allterco booth 07:48 - Interview with Ivan Mihaylov, CEO IoT, Allterco Shelly 07:51 - This year Shelly has made a great year, new products to teleconference. We thought it would be the best place to do it in Berlin in the IFA. We have the access to over 8000 jounalists including you Hannah, thank you for being here. And this is making our life easierwhen we get to so many poeople at the same time. Germany is our main market. We are here for over 3 years, and we are growing every year so thanks to you guys here, we are happy to be here and growing and showing you devices. A couple of years ago we started with our products here in germany people adapted those products very well and we started to invent more and more and now for another happy year we are here with you 08:43 - this year ifa gives us the opportunitie to get to over 8000 jounalists on this press conference organizes here that is probablby one of the best way to show to the world what we have achieved what we have fdone so far and what we are about to do in the future. it is very important because this connection with people can not be changed or not be subsistuded by anything. being here is crucial for us, being here is important for us. being here shows our followers our clients that we are not scared of viruses or anything like that. we are here for you guys. 09:22 - We started 2 years ago with this sonic guy here. It is the Shelly 1 device that took over millions of peoples hearts here in germany by the way, as well as anywhere else in the world. So we are here today to present the device and to show how succesessful it has been doing for the past two years and were are here to present this new guy. 10:04 - It is a groundbraking device, it is a great new device, it is one of the best on the market, presented yet, it has no similar product in the market working on WIFI, with such fast response. This is the Shelly motion-sensor, and we have big plans for that little guy here. 10:22 - Well, for you is important, when there is motion in your home, to get an imediate response. Artificial intelligence with the latest technilogy in the WIFI-technology-innovations allows us to be immediate, and this is really, really, really god for anybody who would use a motion sensor in their home. 10:43 - Well, our products are becomming more and more important for our customers and we see that, that is why we are not stopping from developing, from working hard even though those times today we are still pushing our boundarys to get new products, because people, staying at home, they feel safer using them, feel nicer using them, feel more comfortable in their own homes using our products 11:06 - Close-Ups 12:25 - END