Title: IFA 2020 Story: Satisfyer, Ataraina, Bissel, Bleu Jour Date: 05.09.2020 Location: IFA Berlin, Germany Duration: 18:39 Shotlist 00:00 - Several impressions of Satisfyer booth and products 01:31 - Interview with Daniela Märklin, Chief Marketing Officer, Satisfyer 01:34 - „For us it is a great honor to be at IFA for the first time. And of course Satisfyer is a very innovative and technology oriented brand. So we present here our new Satisfyer connect app which merges technology as well sexual wellness and modern lifestyle. For all that Satisfyer is brand raises its voice.“ 02:00 - „The products actually, the product range, uses different technology. We have a patterned Air Pulse technology which we use for our vibrators and also for our clitoral stimulators. Of course, we also have our app developed from stretch in order to combine those technology advanced products, for sexual wellness with the new digitization of our lifestyles.“ 02:30 - „It is very important in times of Corona. Because first of all people use to live in a lockdown, so everybody stayed at home. There might be some time you need to fill and you want to enjoy at home. So this is where our products of course can offer you great a pleasure also to develop more self confidence and body positivity and exploring your own sexual wellness. Plus: At home, people stay in distance, so it is hard for people living in relationships abroad from each other. Therefore the app is a great opportunity, because you can use each other devices and share on a video chat. So we offer, for people living in a lockdown, opportunities to experience more intimacy. 03:37 - „We at Satisfyer develop a whole range of products. At the moment we are developing over 200 app connected products. And we already have a huge variety of products. So the new products are App toys, Curvy 1, 2 … love triangle and so on. Of course, by weekly modus we launch further products. So there is always something to discover. And in order to offer even more we will launch app features every month.“ 04:14 - „Of course it is another thing to meet people in person personally. So we enjoy the contact to all the journalist that we have here at IFA. And also enjoyed the personal talks, interviews, and the possibility to present our brands to actual live persons and not only in a virtual conference.“ 04:37 - Impressions of Tuya booth 06:33 - Impressions of Ataraina booth 08:19 - Interview with Helen Vogt, Branch representative of Creative Technology Corporation, Ataraina 08:22 - „First of all our brand is from Japan. We have been at the IFA for many many years . But we didn’t want to miss the chance to be here this year also. Due to Corona also the colleagues from Japan they couldn’t come so Im here on my own, But it has been great time, great three days.“ 08:44 - „The brand Ataraina has been created 4 years ago. The company behind it is called Creative Technology Corporation form Japan and they have been in the semi conducting industry for 40 years. We transfer that know-how especially from the electrostatic technology to consumer products. And now we have our brand Ataraina. So we are working with the thought „How can you use electrostatic technology to make daily life better, to improve the daily life. 09:19 - „We have a portable Air purifier. Maybe that is a topic that is more conscious now, among everybody nowadays, because of the Virus of course. It is portable and it has a small three layer electrostatic filter inside, A small fan at the back. 09:40 - „First of all I have had many questions if it is also working in regards with the virus. Depending on the size of the virus, yes it works. But it is more complex. It is available by email at the moment, we are working on it to make it available also on Amazon and to make it easier to get it in Europe. The prize would be 75 Euros. But we also have products that are already available at Amazon.“ 10:14 - Several impressions of Bissell booth 13:04 - Interview with Carsten Ritter, International’s Account-Manager, Bissell 13:07 - We are very please that IFA has taken the in this really circumstances the opportunity to develop a really interesting and innovative format for us all to present all ur products to an international audience.“ 13:27 - We would like to present Crosswave Cordless max. Its our next generation of our very successful CrossWave range. A wet and dry cleaner which you can use for wash, vacuuming and cleaning. For all potential floors. Furthermore we will present the first Bissell robot product. The spin wave robot which you can also use as a wet and drs cleaner for all kind of floors. 13:59 - „Our product is for my understanding the only one which is very able to vacuum. It is not only a product which could mob. It is only able to vacuuming and to remove the dust and also other dirt from the floor.“ 14:23 - „People are thinking about under this special circumstances about hygiene. It is not only tan oppurtinity to vacuum your floors dry. It is probably the best solution to use additional liquids which could remove bacterias and germs and bringt it together with water it offers the end user much better feeling and it is definitely much more hygienic. By the way we have products with steam applications, that means you can remove bacterias and germs without using chemical liquids. Only with the opportunity to use steam.“ 15:17 - Impressions of Bleu Jour booth 16:27 - We are launching today two new products, one gaming machine and one workstation for office use and business use. The one handle with them the people could carry the product and the later use is changing a little bit at home and the office. People are working more and more at home so we come with a product that people could use with two screens, a normal keyboard, its a totally different way to use a notebook with a second monitor and also adding a keyboard or something like this. So it's more comfortable for using and working. 17:06 - I think that people will try to enjoy more and more working at home so they need to be a bit comfortable for working. So when you are using the Notebook with a small keyboard and everything plus a second screen is totally different from getting two big screens, a normal keyboard. So it's more comfortable for the user. 17:28 - With the corona, people are staying home more and more so they are playing a bit more at home so they need some good pc to be comfortable to play and everything. So people are playing more at home now. 17:44 - Our technology is coming from Intel and we are a partner of Intel. So Intel is bringing us all the technology for the inside of the PC and we are bringing the design outside. We are not like gaming machines with lights and everything. We are more like a design PC and gaming PC for high end consumers. 18:08 - People are staying at home more and more and they try to get a nice environment, better design at home to be comfortable. They are more and more looking for a PC a bit different. Not putting it under the table, not making noise and looking for something going inside home because sometimes women prefer to get something designed instead of getting ugly cases. People are looking more and more for a gaming PC with a bit more design. 18:39 - END